Welcome to a world in which the phone becomes a computer, and the computer a phone. Sports Soccer is using voice-over-Internet protocol (VOIP) technology, which allows the transport of voice, data and video over the same network. And as the various kinds of communications become intertwined, the sum is greater than the parts.
I found this article fairly interesting, mostly because it talks a bit about the products I work on, and where the industry might be headed.